Food consumption & menstrual cycle
Master’s degree global design project - 2023/2024
Drawing from insights gained during my Design Master's Thesis on autonomy in gynecology for women, I directed my focus towards empowerment through dietary choices during the menstrual cycle. My project is designed to help reduce physical and psychological discomforts for women while raising awareness about the taboo around periods and the menstrual cycle.
My role
At the beginning of the project, I conducted sociological, historical, and medical research on feminine health and its contemporary societal dynamics. My design methodology involved adding quantitative and qualitative data, gathered through interviews with women and professionals in the medical and alternative medicine sectors. This process allowed me to identify critical moments of tension in women's daily lives concerning their cycles—addressing issues such as knowledge gaps, taboos, culpabilization, time management, and mental load. In response, my conceptual solutions were centered around key moments: groceries, cooking, and knowledge sharing.
Key learnings
Starting from scratch, with an intuition and trying to find as much information as possible can be sometimes overwhelming, that’s why this project taught me the importance of summarization and of storytelling when sharing my project to different stakeholders. Maintaining a commitment to user-centricity, especially for a health and care subject, became a central goal for me. The project, deeply rooted in the everyday lives of women, taught me a lot about design ethics and the impactful role of UX writing, and its power in shaping consumption habits.
Womiam app
The final phase of the project involves crafting a definitive UX design-driven concept to address this complex subject. Based on user testing and experts interviews, I created a mobile app that allows women to eat following their menstrual phase, thanks to data related to their physical and psychological sensations. Thanks to AI, the app allows a high degree of personalization for each woman, while showing accessible actions to enhance day by day well being thanks to changing dietary habits.
Photography credits : Jean Charles Queffelec